Motor Mile Campaign Looking Good

The advertising campaign promoting Motor Mile in Scottsdale is in full swing. Ads have hit the airwaves and the streets. Driving past Motor Mile on a daily basis, I instantly noticed the bright banners and neon-colored cars. I even did some business on Motor Mile at one its best dealerships. The city's support of the investment (as in providing an actual Return On Investment) for this publicity campaign was a good decision for Scottsdale's future.